File:Florists' review (microform) (1912) (16659823776).jpg

Title: Florists' review (microform)
Identifier: 5205536_31_3 (find matches)
Year: 1912 (1910s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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28 The Florists^ Review Mabch 13, 1913. arrangement both are important factors in the sale. Easter Fashions in Cut Flowers In this issue there are a number of illustrations showing cut flower ar- rangements of this character. The most pretentious of these is the big basket shown on pa^e .33. The store in which this was photographed last Easter sold it for $25. It was a large white bas- ket, decorated with a wreath of flow- ers. Of course it had a tin lining. The decorator filled the liner with crossed twigs, which made it possible for him to insert his flower stems in water al- most as he would have done in moss. The stock used was all spring flowers, including almost everything the season affords. Possibly the best sellers prove to be the baskets shown on page 34. At the left is an ivory finished basket filled with Mrs. Aaron Ward rosea. The handle carried a bow of good quality ribbon that exactly matched the roses. The supply houses new furmish splen- did matches in all the leading flower colors. At the right is a straw basket with a glass container. The color was yellow, with a green handle with a cute little bow at the top. The flowers were open Maryland roses, with a few tight buds, and some valley, inexpensive but extremely attractive. On page 35 the basket at the left was a fine seller. It was one of those dou- ble-barreled affairs of willow, with deep tin lining, making it possible to use long-stemmed roses. Those photo- graphed were Ehea Reid and the ribbon was Reid red. At the right was one of the Japanese straw baskets filled with mixed roses. Such combinations do not appeal to all tastes, but in some neigh- borhoods this basket of roses as shown at the right was a good seller. Some Excellent Sellers. On page 32 the illustration shows three simple little affairs that were good sellers. At the left the basket vase contained pink sweet peas. In the cen- ter Cattleya Trianse and lily of the val- ley are shown. The basket at the right was filled with Wilhelmina tulips and poet's narcissi. For the customer wanting something out of the ordinary the cut flower bas- ket shown on page 33 was provided. This was of Japanese straw, champagne color, with ribbon to match. Shaped like the schoolgirl's book bag, it con- tained a tin lining. The material used was cut sprays of Azalea mollis, Spiraea Gladstone and Japanese maple. PLANTS AND THEIK CASE. How to Handle Easter Stock. Next in importance to growing or buying good plants is the importance of giving them proper care when they reach the store, and proper packing when sent out to customers. Eastei comes at an unusually early date this year, in a month notoriously treacherous as to weather, so we should be prepared to give plants all necessary wrapping. We may be fortunate enough to have balmy weather just prior to the great floral festival, but of this we can never be sure. Of course, mild weather
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Rote Hiawatha is One of the Popular Easter Sei/ers. means a great saving in labor incidental to wrapping plants, but it would be wise to lay in an abundant supply of news- papers and other wrapping material. Better cover more heavily than may seem necessary, rather than have qom- plaints coming in of chilled and trifzen plants. Clean pots and careful stalling and watering are other details wjiich should be attended to. The grower who sends dirty pots to the store deserve^ to lose trade, yet some of them persisjt in doing it. No wonder they are passed in the race hy their more up-to-date competitors. \ - '- . • •• I - The Easter Lilies. ! Lilies are, of course, the most impor- tant of all Easter plants, and if one plant only is wanted it will probably be a lily. A large quantity are jthis season being subjected to hard forcing in efforts to flower them on time, f his means that many plants will carry flow- ers much lacking in substance and which are likely to suffer severely in a stoije if subjected to draughts and a moderately low temperature. Look over the pleats daily and remove all pollen masse^ to keep the flowers clean. Few of ; the giganteums should need any staking, but the taller growing Formosas and some of the multiflorums will reqiiire it. There is quite a call for made-up lilies in lO-inch to 12-inch pots or deep pans. It is always best to let the plants have the flowers about ready to open before making up. A lot of the soil can be shaken off or washed away with the hose. If the roots are not too much dis- turbed the plants will show little ill effect. Be sure, however, to keep the soil moist. In packing lilies, be sure to first wrap tissue paper about the flow- ers, and be careful when covering the spikes that they are not tied tight, so that the flowers will be bryised. Bambler Boses. Some rambler roses are likely to be rather lightly flowered this season and will show the effects of hard forcing. They are among the most popular of Easter plants. The old Crimson Ram- bler led the procession years ago, but it is not now much seen, the pink varieties having secured a commanding lead. A few years ago white was the predomi- nant Easter color. Outside of lilies this does not hold good now. Perhaps the greatest seller of all is Dorothy Perkins, but the newer Tausendschon pushes it hard for leading place. This latter proves a great seller. Unlike the majority of ramblers, this sort has a pleasing fragrance. Juniata, light pink, is a fine thing, as is Lady Gay. As a red we have nothing today superior to Hiawatha, with its bright red single flowers and rich, shiny foliage. Wed- ding Bells, American Pillar, White Dor- othy and Farquhar are all fine Easter varieties. Then in the so-called baby rambler, or dwarf class, we now have quite a range of shades, from dark red to pure white. The original Mme. Nor- bert Levavasleur has not a good color, but Mrs. Cutbush, Orleans, Catherine Zeimet, Phyllis and others are all of delightful shades. All the ramblers need a generous water supply. One drying out will severely cripple them, so be sure they never approach this stage. In the case of hybrid perpetual and hybrid tea roses in pots, it is not easy to time them to a nicety and it may be necessary to forward or retard them to

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