File:Florists' review (microform) (1912) (16511809238).jpg

Title: Florists' review (microform)
Identifier: 5205536_40_3 (find matches)
Year: 1912 (1910s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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16 The Florists^ Review OCTOBKU 4, 1917. Fred )iautensc-hla(,'('r, II. )). Hehiller, Irwin HorU'rniaiin, S. A. Aiuler.soii and J. C Harper, from wliicli it apiJcared that tlu' interests iliat anticipated the S. A. J'\ in the work were ))()th to aban- don their endeavor even now tiiat s(»nie thing larjjer is in view. Philip Breit nieyer ended Hie disenssion for the time t)y sayintjj tliat he alreadv had s session Secretaiy I'ocdudoii moved tliat the as sociation return to the S. A. F. )iul)licity fund the-.tl,000 orijiinailv sultscribed to the F. T. 1). fund l.y the parent )>odv and put witli it .$l,r.()() from tin? V. T. l'). general fund. The motion carried witli much entliusiasni. It was announced that the I'nited States Florists had decided to abandon their uli)ic ity work ami throw their fun Floral ("o.. Dftroit 100.0(1 W. J. I'alnHT, IJiilTalo KKI.otl Charles (Jrakclow. IMiihulolphia lOO.OO S. A. Anderson. Hiiffalo lOO.Oo Cohen & ililles. New York .".O.oc John V. IMiillips, Hrookl.vn 50.00 Metz iV Itatcinaii. Toledo, O .W.OO S. St'liKin.in, New York nO.OO lierteriiiaiin l!io^. Co., Indianapolis.... TiO.CH) lOilward Seeerv. I'.iterson, .N. .1 .">0.00 .1. S. Wilson, Des .Moines, la .W.OO ,1. W. Uod^ers. Da.vton. () 1.>.").00 \l;ili,i Floral Co.. I.aiisiiit;, Mi'di 25.00 L. E. Warner, Cleveland i;o.O() Central Floral Co., Delndl r>.00 .\nieriean Itiilli Co.. Clii.00 (iinnniiiue iV Sons. London. Ont 25.00 II. Dilleinutli, Toronto. Ont 25.00 Fetter'^ Floral Co., Detroit 25.00 lotal ^2,585.00 Henry I'enn, of Boston, told how an unadvertised business of ,$:?0,000 to $40,- 000 a year had been built up to $.S00,000 a year on an advertisino; expenditure of eight )ier cent of the sales. He ex- j)laine(l that department stores spend only two or two and one-half ))er cent on ad\ ertisiiig, and said the lower cost is-because seveial in each citj' are work- ing for the same )nirpose and the adver- tising helps. He )iredicted that the same thing will occur when several llo rists get to ad\ertising in the same city. There was a long discussion of the relationship of the F. T. D. with the S. A. F. The F. T. D. is the only affili- ated society Avhich requires its members also to be members of the ))arent organ- i/ation, and the necessity for joining both is thought to deter some from coming into the F. T. D. As a stop to- ward tlicsc stdiitioiis, the piesideiit \vas
Text Appearing After Image:
Philip Breitmeyer. \ice-prisi(leiit I'. I . D. instructed to appjint a committee of three to work out a plan whereby mem- bers of the F. T. 1). automatically will be members of the S. A. F. Seligman's Window Contest. Some months ago Sam Seligman offered a prize of $li5 for the best win- liow decoration in Detroit this week advertising the telograj)h delivery of the llower business. It (troved to have been an inspiration, as twelve windows were decorated for the competition. The Fetters Floral Co. and J. Breit- meyer's Sons each decorated windows. Among other contestants were the Michigan Cut Flower Exchange, the Central Floral Co., the Bemb Floral Co., the Scribner Floral Co., J. F. Sullivan, W. B. Brown, Charles Plumb and Walter Taepke. The judges were Henry Penn, \V. .1. Smyth and W. J. Palmer. They awarded the prize to the window at F.reitmeyer's store. Mr. Selignuin paid in cash and Mr. Breitmeyer handed the bright new bills over to the publicity committee. Mr. Seligman renewed his offer for next year, and Charles H. Grakelow offered a silver cup for the same purpose. Election of Officers. President Gude was elected with a hur- rah. Vice-president Asmus withdrew m favor of Philip Breitmeyer, who was elected by acclamation. "The secretary and treasurer are elected by the board of directors, but the retention of Secretary Pochelon and Treasurer Kock seems a foregone conclusion. H. Dillemuth, H. P. Knoble, Edward Sceery and W. J. Smyth were elected .lirectors in place of Harry Papworth, George Stumpp and O. J. Holm, whose terms have expired, and L. D. Thomson, who resigned because of illness. There were invitations to meet next year at Chicago, Buffalo and Cleveland, Cleveland being chosen. Auction for Publicity. After two days of hard work, relaxa tion came with the closing session in an auction, at which Philii) Breitmeyer wielded the gavcd with all the grace of a professional. A large painting in colors had been presented to the association by the Poehlmann Bros. Co., of Chicago, to be auctioned for the benefit of the S. A. F. jiublicity fund. The i)ainting was the work of an artist in the supply depart- ment, worked out on an idea of T. E. Waters. A messenger boy in uniform carrying a large bompiet is shown droji- ping oft' an express train at the seashore, about to board a steamer which is aj* proachiiig. ty).ifying the F. T. D. idea. The bidding ran on amid much hilarity until W. J. Palmer reached $12.j, wher.' upon the auctioneer knocked it down to liimself at $ir)0. Mr. Palmer then an- nounced that he would additional for a week's use of the painting in his window. Mr. Breitmeyer thereupon an- nounced that any F. T. I), florist can have the use of the picture for a week by paying $25 to the S. A. F. imblicitj funtl. There were several appli( ations. During an earlii'r session Secretary I'ochelon had asserted that one of the members was trying to get his "goat, and tlH> next day that member had placed .'I woolly toy goat on the secretary's i>oi timity to someone who had failed before. The bi<lding was livelv and hilarious. II. V. Knoble linallv

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