File:Florists' review (microform) (1912) (16494198067).jpg

Title: Florists' review (microform)
Identifier: 5205536_46_1 (find matches)
Year: 1912 (1910s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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r^ f^^ «^ ^ w P W( *'^Bft n ii. m 1 ^1 ;.THE jbRlSTS; BUILDING BIGGEST CHAIN OF STORES With the rapid c.rpansion of the florists' trade, the chain store idea has taken root in its retail ranks. Small systems have been established in various parts of the countrn. The birjejest so far have appeared in \en' York's metropolitan districts. One of these is described here. y-i '""S,/ ttf'j i WA 1 r •'" at times when -fork is scarce, at -0 called popular P^ifos, there is no q'lestion of its im- portance. Its ap- !'<■«, which is made ■".the middle classes I'■imarily. must con- !"" file idea of ;"^er prices and if rists' product and, in that vvay, the number of stciidy buyers is increased. Cash Basis. An important featuic of the chain store is that all sales are made on a cash basis. One could say that the business is operated on the idea that "a bird in the hand is worth two in the bush," or, as applied to the flower business. .$1 in the casli register i^ worth $:.' on the books. Hut. in this selling for cash, the idea of service must not be neglected while giving the customer more for the monev. Without
Text Appearing After Image:
Joseph Trepel. service, the sa\ing in dollars and cents by quantity buying would not be suf- ficient to win success for the system. I^sually a store of the chain system type is located where the transient trade is strong. The wisdom of this is obvious, as the trade, for the most part, relies uf)on those passing to see some- thing attractive in the window to awaken the desire for flowers. A store of this type could not be located off on a side stieet and be a success. Thei'(> have been started in the last few years chain stores of many kimis. Tli(»re are more famous chains in other retail trades, but there are several suc- cessful ones in this one. One of the largest systems in the florists' trade is tliat of Joseph Trepel, Brooklyn, N. Y. To Rrooklyners the name Joseph Trepel is well known, for Mr. Trepel's sys- tem covers Brooklyn like a blanket. The history of the business career of .Foseph Trepel is in- teresting. When he was 14 years old he started as an errand boy for a Brooklyn florist at a salary of •*.'!.oO per week. He worked there until the usual slow sea- son arrived and he was released. He was unable to secure another position im- mediately and de- cided to act on the knowledge he had cleaned from his ^hort stay in his for- trier positicm. Independent. H< went to the wholesale market and bought $5 worth of cut flowers and made them up into l-unches. He went on the street and sold them to passers- iiv and realized a profit of $13 the first day. From then on lie did not look for another position,but continued this kind of business for sev- eral months, until he had saved enough money to rent a

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