File:Florists' review (microform) (16499512129).jpg

Title: Florists' review (microform)
Identifier: 5205536_31_2 (find matches)
Year: [1] (s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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14 The Florists* Review January 9, 1913. Local clubs could, no doubt, be in- duced to contribute toward such a campaign, and I am sure our Lancaster County Florists' Club would be right in line with its contribution. Albert M. Herr. TEXAS PBOGBESSIVE. Those florists and florists' supply concerns that cater to the wholesale demand may have some appreciation of the rapidity with which the trade is progressing in the southwest, but the great body of florists do not realize the strides the business is making in the agricultural west. For instance, take a look at the illustration showing the store of the Lone Star Floral Co., Chas. Chollar, manager, shown in this issue. It is a Dallas establishment. Texas is full of progressive florists, of whom Mr. Chollar is one. In addition to the decorations of the store, note hisj line of accessories and novelties. Also, it will be worth noting that he makes a profitable side line of canarybirds and goldfish. Some florists handle candies as a side line, but goldfish and birds seem to be the most adaptable things a florist can push in addition to flowers. ONE OF MANY STOBIES. Not so long ago flower stores were all on one floor. Then came the fash- ion, where street floor space commands high rents, of putting the workroom either in the basement or above the store, in the second story. This has been followed, gradually, by the flower store that has selling space on several floors. There are not many, however, that can beat Ratcliffe & Tanner, Inc., Richmond, Va., whose establishment at 25 West Broad street is a five-story aflfair, occupied exclusively for retail purposes. The illustration on page 15 shows the first floor as it appeared during the holidays. Mr. Tanner stands in the foreground. 1»%.'<^. <<^.<4^.<»^.<^^.<<^.<#^.<»%.<#%.'W^.<*^.W^-'*^^^=^'*^'*^'*^^^^^ MR. FOX SAYS GET TOGETHER •^^•^^•^ I r^^-^^-^^: THE SPIEIT OF THE TIMES. (A summary of a talk by Charles Henry Fox. before the Florists' Club of Philadelphia Janu- ary 7, 1913.) We are a fraternity, and a fraternity is strong only as they pull together. This is something the florists have never done. We want cooperation, sympathy with one another. We want to plan our business interests together. We want to study the needs of the grower, the needs of the commission man, the needs of the retailer, and alto- gether we want to study what interests the public. The pathway I to success lies in serv- ing the public, not in affronting it, and this can only he done when the grower, the commission man and the retailer work hand in hand. Would it not be beneficial for the grower to visit the retailer, to come in direct contact with him, get better ac- quainted, not look upon him as an out- sider—just because he does not deal directly with himf We could tell him and demonstrate why carnations were taboo. At the same time we could show him how carnations would be in de- mand if they were grown and packed as they should be. We could give him a line on many little things that we could use, at a profit to him, if he would grow them for us in the style that the public demands. To my mind such an exquisite, deli- cate and perishable product as flowers should be handled with the utmost care j)nd dispatch. If we could adopt a plan whereby we could give an order for a certain quan- tity of stock, have it packed by the grower and shipped direct to the re- tailer, without any delay or handling, it would eliminate an immense amount of loss and waste. Through this close association be- tween the grower and retailer a more perfect understanding would naturally be the outcome and a great many irregularities might be corrected, for the grower would then realize how much better and how much more advan- tageous it would be for him to make his regular shipments daily right up to Christmas, selling at a good price, in- stead of holding them up and in the end not getting as much as he would before. Christmas Uncertainties. Every year I hear the commission man say, I told them to ship the goods at such and such a date, but will they do it? No!" As a consequence, the commission man is up in the air. He does not know what to promise the re- tailer. He has not the vaguest idea as to how much he will have or what prices to quote. The retailer is like- wise up in the air. He does not know what he will have to pay for the stock, nor how much he can expect to get. Who suffers by this? To safeguard himself at Christmas the store man sidetracks cut flowers and stocks up his place with desirable and salable blooming plants, something he knows the price of. This is something he is really forced to do against his will, for cut flowers are much easier to han- dle than plants. The Commission Man. Now for the commission man: he has come to stay, a necessary factor for the economic development and distribu- tion of our product. It is he who has enabled us to have the choice of stock grown in the surrounding country, and I believe I am safe in saying that there is no other city where the service is as good as that given by the Philadelphia commission houses. Through them w©
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Charles Henry Fox.

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