File:Florists' review (microform) (16493679678).jpg

Title: Florists' review (microform)
Identifier: 5205536_26_1 (find matches)
Year: [1] (s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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licit (jiiiiliini i;..\\i'i'- will \i>- -'■,•,r.^i', :>t )c;i x'ctidll ..I till- .■nimtl. tilHt A MEMORIAL WREATH. I »1' iii:i(l('-u;i llnwcrs lor Mciiinriiil iltiy si'i's, probably tlio wroatli takes Ili(> lend it is tlio " (l(>si<;n iuvarialily ciioscn where a pieee is ordered for the loinl) (.1 some noted man. Flat sprays prob- •ililv liave the jnctcreiice for private usi s. Iiiit if a (dub, or lodur;)ose. This wreath is made of laurcd and lilies, but it misld as well bo made f)f any one of th(^ llowers j now in He!i>ion. Instead (d' lilies, roses. 1 i;irn:itions or ;)eoiiies could be used with e.;iially '^cuiil ell'eet. instetid of buirel. the wreath miyiit be made of ytilax, box wood or Iciii-dthie. The I'ilibon adds iiinre In tlic .appearant-e than to the i-ost. I ecleil t kets. I prcxail in the windes-ile mar Growth of the Demand. Jt is not so niiiny years •,\ii>i Ilial Memorial day was considered as ;i little private alVtiii- ii. When it w.as strict Iv an idij soldiei^' obser\ ■ had the hard Ifee/e in late Aj'lll t ho retailers i-an pim-eed to stock lip li<".ivier than e\('r Ijeinn-. 'I'n iiie,.; the .len!;)n<l. mule lliiwers will lie reijililed lli.'ill Oil any other ceiles or follows Sunday, the business is ;^re;itei- than where the day falls in the Iiiiddh >f the w eek. It \ i I I n.'i ll\ amounts t'l i two d;i Vs ■ de'or;it imi. Why Hide Your Light? to AlllloHLlh 'lie bu-il;es~ ha- 1^ I • ' i --M(di hiree prnp(irlions, ir has b.'--': al most wliiilly without the assistance it' the lloiist. li;irdl\ ;iiiy retail llorisi has done uiiiic to increase the >b'tiiorial diiy liu>iness th.aii ^iiiiplv to pni\id(' 'ti'- -lock in a lit iidptit ion nf the dem.and While iinin\ ha\(' learned the \;ilue .jI i Ivor MEMORIAL DAY. The Cut Flower Growers' Own. Memorial day is one of the spe(ial ilowor holidays al which the grower of bliiominy plants "cuts no ice." >.'i> matter liow loudly the retailer may pro- .laim at Ivister or at (,'hristmas, "I'll push the jdanis; no nnire high priced ;n(kl(>(l (lit stock in mine," as Mtiy ^50 .ipproaches he h:is not a word to say, for plants or against cut flowers—the Meinoritil day requirements are prac- tically exclusively for cut Idooins; no- Imdy wants ))lants that holidtiy. There is, of course, a hirge demand for plants for bedding out iit .Memorial d.ay. oi rather a deni.and that the liedding-oiit -hall be oomideled liy that date, but ;is lor specitil plant sah^s for May oO, there • ire none, nor is there any reason why tli(> retail florist should care to clninge ili(> (>xisting condititjn. Meinoritil d;iy comes :it a tiiin^ when cut tlower supplies ordin.arily ;ire lari^c I'his year the general iirosp(n't is f(u- rather lietu ier supiilies tlitiii usual of greenhouse grown cut llowers, it' for rather light supplies ,,f oiitdoiu- stoiK. vtock. Good Stock Abundant This Year. Meinori.al day is not a tim(,' that qual- ity counts so much as iit other seasons. Most of th(> flowers sold find their w.ay I" the cemeteries, and if in )u-eseiitabl(> ■ ' iiidition at the time they are hd't there, no one is the wiser if the Lasting (juality does not prove to be exceptional. What IS wanted more than anything else at Memorial day is a big showing at no uii'at expense. The peony is an ideal cemetery flower, but the carnation never- theless has the lead in popularity. The cool weather which has prevailed since llie middle of April has put greenhouse *<tock in finer shape than usual for Me- "lorial day. Indeed, the quality of car- 'lations and roses is almost up to the best midwinter grade and supplies are so hirge that only moderate prices are ex-
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An Excellent Design for Memorial Day Use ance the extrti deiiuuid in llowcr stores was hardly worthy special prejiaration. but it is <;uite ditfereiit nowtidtiys. No matter how fast the aver.age tlori-^t 's Christmas and Kaster business has grown, the increase for .Memorial day has been far greiiter. With the expe- rience of recent vears and the eertaintv lising, especially ;it li(-d pub- Indty at .Memorial d.ay. .slow to ,idver tise as the :ivertigo local florist is. iie ha.s done rather less .at Memorial Jay than at tiny other time. The possibilities ,i\' adv(^rtising to in crease the rettiil tiower tiusiness .ire sirrt-

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