File:Florists' review (microform) (16473982267).jpg

Title: Florists' review (microform)
Identifier: 5205536_26_1 (find matches)
Year: [1] (s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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Mai 19, 1910. The Weekly Florists' Review. 17 CAPE JASMINE WREATH. The cape jasmine crop thi- year ap- pears to be coming in just right for the Memorial day special demand, when it will fill the place of more northerly grown outdoor flowers not available because of the advanced season and the April freeze. What the peony is for decorative effect at Memorial day, the cape jasmine is for designs. During its season it relieves the monotony of eleven months' use of green- house flowers and gives the design-maker an opportunity to make his pieces with flowers that some of the customers at least will know cost 75 cents apiece for mid-winter boutonnieres. With the more general observance of Memorial day has come an enlarged de- mand for designs, many of which are taken to the cemeteries, or to be placed upon the monuments erected in honor of the great men of history. For such a purpose as a Memorial wreath there could be no more suitable flower than the cape jasmine. How well it works into such a design is shown by the accompanying illustration, which is reproduced from a photograph of a wreath made to be placed on the tomb of a famous soldier. The flower's own green largely suffices in such work, but care should be taken that stems be not cut loo short; when set too closely in the wreath the flower loses much of its natural grace. MOTHERS' DAY. General Satisfaction Expressed, The letters reaching the Review con- tinue to speak of a splendid business done for Mothers' day, and it becomes more and more apparent that a new flower holi- day of the first magnitude has become fairly well established. Next year the observance will be still more general, if one may judge by the reports, and it will be smoother sailing. Growers will see to it that there are more white carnations and retailers will push colored stock ' * for Mothers living, thereby equalizing prices and making it possible to do more busi- ness. Kenosha^ Wis. I went to our mayor and he issued a proclamation for Mothers' day, in which he recommended the wearing of A white flower for Mother's memory. A bright flower for Mothers llTing. I also went to nearly every pastor in town, and they all had something to say about Mothers' day. Now, in regard to business: Every florist in Kenosha stocked heavily, but by 2 p. m. everything was gone; we could have sold more. Col- ored carnations sold as well as white. C. G. Anderson. Seattle, Wash. Acting upon the suggestion of the Review, we took up the subject of Mothers' day. We first secured an edi- torial in a leading paper, which we promptly followed with an almost verba- tim copy of the advertisement the Re- view suggested, of appropriate flowers for this day. The newspapers gave a full page describing the rise of the cus- tom and honoring Miss Jarvis with pic- tures of her and her mother, and some of the decorations in our store. Even the newspaper cartoonists helped to swell the cry, and we are more than gratified to be able to say to you truthfully that we were entirely sold out both on Saturday and Sunday.
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Wreath of Cape Jasmine. The custom certainly took splendidly, and Mothers' day is now on our regular annual holiday list. We often find and appropriate many useful suggestions in your paper and wish to compliment you on its efficiency. L. W. McCoy. Marlboro, Mass. In the last Review we notice several subscribers write of their success with Mothers' day. This is the second year we have tried to push it, and we feel well repaid for all effort on our part. Last year the people took kindly to the idea and the sale of flowers for the day ex- ceeded our expectations; but this year it seemed more generally known, we ad- vertised more, and the demand was great- er than we anticipated. We were kept busy until late in the evening and all of the forenoon Sunday. We were somewhat handicapped by a piece in our local paper, that the flower appropriate to the day was the carnation, white for the dead and red for the living. Naturally, everyone called for red or white pinks, and many could not be con- vinced that any other color, or flower, would answer. We think it a mistake to specify any one flower or color. It should be as you suggest: A white flower for Mother's memory. A bright flower for Mothers living. We sold our pinks for 5 cents apiece, not raising the price to customers, al- though we had to pay more at wholesale that day than usual. We feel that it is a day which will grow in popularity. G. C. & B. A. Stevens. Toronto, O. Mothers' day was fittingly observed here. We are retail dealers in cut flow- ers and had a fine trade; could not get enough carnations to supply the demand. The Toronto daily published on Friday and Saturday that flowers should be worn on Sunday, Mothers' day, A white flower for Mother's memory. A bright flower for Mothers living. The white flower denotes the dead, while the colored denotes the living; the distinction being made, you can always tell when you see a person whether his

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