File:Florists' review (microform) (16470663057).jpg

Title: Florists' review (microform)
Identifier: 5205536_16_2 (find matches)
Year: [1] (s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

View Book Page: Book Viewer
About This Book: Catalog Entry
View All Images: All Images From Book
Click here to view book online to see this illustration in context in a browseable online version of this book.

Text Appearing Before Image:
VIOLETS IN DESIGNS. It seems to me that growers of violets who have a good retail trade at home could greatly increase that trade by de- vising new and original combinations in design work for funerals, etc. In spite of what are used at present, still there is a preponderance of roses, carnations and the regulation assortment of stiff set pieces. If you do not readily think of new combinations, keep a sharp eye out for cards of all sorts, Christmas, New Year's, birthday, etc.; photographs and, in fact, pictures of many kinds. Artists are plentiful nowadays and you can get many suggestions in this way that can be ap- plied to violets as well as other flowers. Again, if a customer comes in with an idea, don't scoff or advise something easier, for you may find out to your as- tonishment before you are done that you have not only pleased your customer but received a new idea or so yourself. For example: A lady came into a store one day saying that she had seen at one time one of Prang's chromo cards of a bunch of callas with violet all through and wanted a bunch fixed just like that. When it was finished, with sprays of vio- lets arranged loosely and carried between and around the callas, it made a pleas- ing change from the usual arrangements. This particular, way may be old to some, but it is doubtless new to many, as it was to this florist. I believe you will find it a good plan to try and vary your style of making
Text Appearing After Image:
Ficus Pandurata. pieces from week to week, so as to have them ever different and not have every piece coming from your establishment easily recognizable from their looks, as though they all came out of the same mold. Try lettering a pillow diagonally and filling the lower triangle caused by so doing with violets, using something lighter for the upper corner, again bor- dering the lettering panel with them; sometimes where there is no lettering make it solidly of violets, with a spray of carnations, roses or orchids, with adiantum, tied with ribbon to harmonize, laid over the top. Of course you must be sure to have just the right tint in flower and ribbon or the whole thing is killed. It does seem as if there is not much chance for originality nowadays in design work, yet you can, with study, make con- stant little changes that will give your customers an impression of newness, even if not strictly new. All this is somewhat off the subject of violets, but unless your trade is entirely wholesale it has its bearing on your business, espe- cially on your pocketbook, for of course there is more to be made, in putting out your violets the most of the season in such ways than there is in the • bunch trade, unless you have more wealthy customers than many of us have, and with the winters that we have been having lately you have to sell many a thousand to keep the boilers full of coal, to say nothing about having anything left over at the coming of summer. nCUS PANDURATA. The strong growth and massive foliage of this fine ficus are well shown in the accompanying illustration, which gives some idea of the decorative value of this comparatively new species. As indicated by the specific name, the leaves of this plant have some resemblance in outline to the body of a fiddle, and one of the strong features of the plant is found in the tough texture of its foliage, from which it has proved to be an excellent house plant, enduring dust and draughts with almost as much impunity as an aspi- distra. Tops of this ficus may be mossed and rooted just as readily as those of the common FiCus elastica, and when rooted will flourish under the same conditions as its better known relative, but the cut back plants do not break away quite so freely, and consequently the propagation of Ficus pandurata is somewhat slower than that of the ordinary rubber. This is a plant that occupies a good deal of space, and consequently must bring a good price to the grower, but there are some of the prominent retail dealers who see its possibilities and are willing to pay the price for good speci- mens. W. H. Tapun. The Review sends Saltford's Violet Book for 25 cents. Jacksonville, III.—Harry Hoffman opened his new flower department at the Kuechler drug store October 25. Kenosha, Wis.—The Edgecombe Co., makers of pipe-joint compound and other heating specialties, has removed to this city from Indianapolis.

Note About Images