File:Florists' review (microform) (16065830103).jpg

Title: Florists' review (microform)
Identifier: 5205536_31_2 (find matches)
Year: [1] (s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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January 16, 1913; The Florists'Review 17
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One of the Fields of Creeo Asters Grown by Herbert & Fleishauer, McMinnville, Ore. HUSBAND, WIFE AND ASTEBS. One's attention naturally is arrested by the discovery that the partnership of Herbert & Fleishauer, McMinnville, Ore., consists of Herbert T. Fleishauer and Mrs. Fleishauer—when visitors ask for Mr. Herbert they discover that he is Mrs. Fleishauer's husband, whose first name is used in the firm designa- tion. And then one's attention is gained for the fact that as growers of asters for the Portland cut flower mar- ket Herbert & Fleishauer made a name for themselves that has resulted in a seed business of more than local extent. It was ten years ago that the Fleish- auers undertook the growing of asters for the market. The first crops were from seed purchased from American seed houses and the varieties used at that time were Giant Comet, Peony Perfection, Vick's Branching and Vick's Upright, the Semple asters and Queen of the Market, but some diffi- culty was experienced in finding a ready market, owing to the fact that other established growers were then using seed from the same sources and had the advantage of being acquainted with the trade. Apparently impelled by the determination that overcomes all obstacles, Mr. and Mrs. Fleishauer began the study of the aster with a view to the development of a strain that would command a market, and soon found conditions favorable as to soil and climate. In 1908 seed was ob- tained of the Crego aster, in white and shell pink only. This proved to be an attractive flower and received the ap- proval of the retail florists in Portland. Since that time this aster has much improved under their rigid selection and is now produced in white, shell pink, rose pink, purple and deep lavender. During the ten years Herbert & Fleishauer have been making asters a specialty they have grown nearly every variety advertised. American and Eu- ropean seed has been tested side by side with the Oregon grown stock, with a view to obtaining the best asters for their purpose. Twenty-five or thirty new varieties have resulted from cross fertilization, some of which are im- provements over the older types of this flower and have become quite generally grown on the coast. Mrs. Fleishauer takes pleasure in giving, to those inter- ested in the work, a history of how they have carried on the development for many years, the results obtained by constant attention to selection, feeding, etc., and "Mr. Herbert" says the one great secret of the success of the firm as aster specialists is the fact that a woman is interested in it. The most prominent type of aster seen in these fields last season was a new early aster that originated with Herbert & Fleishauer four years ago. It is fully as large as their Crego, or any of the Comet type of aster, is full to the center, on long, graceful stems, and comes into bloom two to three weeks ahead of any of the large-flower- ing asters. They had it in white, shell pink, rose pink, purple and lavender. Second in prominence was Oregon Mon- arch, a new midseason aster which they say is ahead of them all for their use. The flowers average from five to seven inches and contain more petals than any other aster. The colors are white, a fine shade of deep lavender, rose pink, blush pink, and purple. This novelty is a cross between the Semple and Vick's Rochester. Among the late asters was the Crego in all standard colors, and a true deep lavender, a new shade with the Crego. By careful selec- tion Smith's Peerless is also promising good results as a la'te aster. But the best of the Semple type was the new Oregon Queen, with broad, heavy pet- als, many in number to each flower, making it full to the center and aver- aging four and one-half to five and one- half inches in diameter and three to three and one-half inches in depth. This they had in all colors except white. Many other new types promise much for the future and an especially attractive pair was found in a pink and white stripe and a purple and white stripe, both of which seem to take well in the market as a novelty and come surprisingly true to type each year. "The aster is only one of the many crops which could be handled success- fully in the great Willamette valley of Oregon," says Mr. Fleishauer. "In- stead of our seed houses depending on foreign growers to supply so much seed, our people should get busy. We find ideal conditions for the successful pro- duction of garden peas, lettuce, onions, radishes, turnips, sweet peas and other seeds of that class. The time is coming when this will be a great gardening section. Its mild winters and cool sum- mers make it a pleasant place to live in and the rich clay soil seems to produce everything except tropical plants. Hardly anybody who spends a year in the valley can be persuaded to make his home elsewhere." Monticello, la.—C. L. Van Meter re- cently fell from the top of a high ladder to the cement pavement, and, as a result, was unable to attend to busi- ness for some time, though it was not believed that any of his injuries were dangerous.

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