File:Florists' review (microform) (16063482794).jpg

Title: Florists' review (microform)
Identifier: 5205536_32_1 (find matches)
Year: [1] (s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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I FLORIST si?iMi!^*^^^^'^^'^0^^^^S4^^^^^'id:^-1^!m-^^^ CIBOTIUM AND CATTLEYAS. One of the favorite large designs of the Fleischman Floral Co., Chicago, is the cross; whenever George W. Wien- hoeber is approached by a customer who wants a piece that will overtop all others at the funeral of some proitninent citizen, where there is sure to be a wealth of flowers, he is rather apt to locommend a big cross—and he makes many of them six or seven feet high. The accompanying illustration shows one of Mr. Wienhoeber's crosses. It was, as the picture shows, of massive l)roportions. The cross itself was made of prepared magnolia leaves on a mossed wire frame. At the intersec- tion of the arms there was a mass of cattleyas with which a little Mexican ivy was used. The base of the design of course had to be large, in proportion to the height of the cross, but it could not be heavy. Cibotium Schiedei ap- pears to be the ideal material for the purpose, with a few kentia leaves to break the line and orchids to lend rich- ness of coloring. IS THE WHOLESALER UNFAIR? I was much interested in a letter from A. T. P. in The Review of May 8, page 11, under the title of "What Is the Wisest Course?" The letter tells of "an old established firm that dis- poses of its surplus flowers, principally carnations, to fruit stands around town at an extremely low figure, low enough 80 that they retail at 35 cents per dozen, while the market price at pres- ent is 75 cents. Now, it would almost seem that the old established firm that A. T. P. speaks of must be the wholesaler that furnishes private parties in our town with flowers at wholesale prices, for receptions, pink teas, auction bridge, etc., and causes the poor retailers to be looked upon as highway robbers. Nobody seems to think that we retail- ers are at any expense at all, or that we have to live, though the cost of just existing is considerable these days. Besides, when flowers are sold so cheaply, people do not want any- thing "so common." I prefer to lose or give away my flowers when busi- ness is dull, rather than reduce the price to so low a figure, as the nig- ;,'ardly buyers never want to pay more when prices advance and the fastidious customers do not want to buy anything so cheap. I wish more members of the trade would give their opinions on this sub- ject and pay their special respects to the firms that wholesale to private parties. S. C. THE LIVE-WIRE FLORIST. (.\n extract from a paper submitted to the KerbT ^**^ Society of Florists by William I do not know of any undertaking ■where the business chances are greater against one than the grower's end of the florists' trade—chances such as those he must take with hail storms, wind storms, zero blizzards, freeze-outs, boiler explosions, fungoid or bacterial disease, insects, and disruption of crop plans due to varying weather condi- tions. Then he must figure on the wear and tear on his greenhouses, high in- surance rates, and moving out the old soil and moving in the new, with a tern perature hovering near 110 degrees un a good salesman, polite and courteous, with some executive ability, and must be a good judge of human uature, which will assist him in handling working people. He should have some artistic ability in arranging flowers and plants, and should be a sort of mechanical genius, handy with every detail, from erecting greenhouses to installing the heating apparatus, piping, etc. He must always be on the alert, eager to learn the latest methods of other suc- cessful growers. Last, but not least, he must be square and honest and a good manager, financially. Show me a man of this caliber, turning out high- class flowers each year, and I will show you a live-wire florist. And it matters not whether he served one year or forty years at his trade, or if his former occu- pation was that of a butcher or a shoe- maker, or whatever it may be; he is delivering the goods in his line and should be respected.
Text Appearing After Image:
Cross of Magnolia Leaves, Orchids and Cibotium. der the glass. These are only a few of the chances with which the grower must contend. Now, in regard to the qualification of the live-wire florist: He should he Does the retailer take the chances or have the worries of the ofttimes over- worked grower? He should assist all he can during the glut of the market, and do it cheerfully.

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