File:Florists' review (microform) (16062554833).jpg

Title: Florists' review (microform)
Identifier: 5205536_27_1 (find matches)
Year: [1] (s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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8 TheWcekly Florists' Review. January 5, 1911. If a small desk with cards and en- velopes is kept for customers' use, al- ways have a dainty vase or basket of flowers on it. A few little counter pieces often sell themselves as well as the other flowers. Small baskets, that have never before seen the outside of the case, may be gradually sold out if tastefully dis- played in this way on the counter or desk. Airangement of the Iiights. The kind of lights and their arrange- ment in the store, and especially in the window, may of themselves be either helps or hindrances. In the average window a chandelier is a nuisance. It occupies space often needed for high decorations; it interferes with the re- flecting space of the mirror, and, when lighted, is more conspicuous than the display itself. Ceiling light, or reflected and subdued light, is much the best for the window and, in fact, for the whole store. Some outside decoration for a store shows a public spirit in a shop keeper, and also one who is wide-awake to his own advantage. Many florists are al- lowing department stores, hotels and restaurants to go far ahead of them in this respect. It is possible to have an outside decoration of some kind nearly all the j'ear around, either with window boxes, hanging baskets, bay trees and box- woods, or decorated pergola and bal- cony entrances. In fall and winter, when the growing plants are out of commission, branches of autumn foliage, wild smilax, pine trees, garlands and wreaths, or cone decorations could be maintained most of the time. There are many fancy conifers which could be set in the window boxes, and at holi- day times these outside points will be good display places for Christmas trees, samples of wreathing and garlands. In the late fall, fill them with blooming chrysanthemum plants. In summer the number of pretty decorative plants is legion. According to the climate, one can have a wide range of bedding plants to choose from, which will keep up a continual round of bloom from early spring till the first hard frost. In Separate Windows. Many stores arc arranged with two small or medium sized windows, instead of one large Avindow. There is at least one advantage to bo gained by this arrangement; a larger variety of flowers and colors can be displayed at one time. Colors which would jar each other in close quarters in one window, could thus be displayed separately to each one's advantage. A good point for display in the stor6 is one directly opposite the front en- trance, as already described in the in- stance of the decorated partition. Ar- range a group of specimen plants at such a point, or :i tall vase with some choice, large flowers, and several good ferns grouped about it on the floor. If convenient, hang a basket about this point and fill the inside pan with sprays of asparagus or smilax, letting part of the strands iiang, while others are caught to either side or trained up- ward. Sometimes we are inclined to be dis- satisfied with our store rooms, as being unfit for our purposes, but we need at such moments to recall the story about the desert and what it did with the aid of a certain well-known flower. Gertrude Blair. ANNUALS FOE CUT FLOWERS. Please publish a list of the best an- nuals for cut flowers, which may be grown from spring-sown seed. W. J. B. The two most valuable annuals for cutting are sweet peas and asters. Quite a long suceession may be had of each. A few excellent asters are: Queen of the Market, very early; Scrapie's, Victoria, American Branching and Comet. A short selection of excellent sweet peas is as follows: Dorothy Eck- ford, pure white; Countess of Spencer, clear pink; Helen Lewis, orange pink; King Edwarfi VII., scarlet; Frank Dolby, lavender; Mrs. Routzahn Spen- cer, delicate pink. Of course, mixed seed can be used, but bunches of sepa- rate colors are more pleasing. Some other useful annuals are: Zin- nia elegans, ten weeks' stocks, lark- spurs, lupines, salpiglossis, candytuft^, mignonette (should be sown early), Hunnemannia fumariaefolia, Shirley poppies, nasturtiums, Gypsophila ele- gans, cosmos, Centaurea Cyanus, Cen- taurea moschata, coreopsis and scabious. Some of the foregoing should be started under glass to insure an early crop, but all can be sown outdoors if preferred. C. W. COLEUS SHED THEIR LEAVES. I wish you would let me know what is the reason my coleus leaves wilt and drop off. They are in 6-inch pots, in. a temperature of from 65 to 75 degrees. They seem to do well for a while and then go back in a day. J. G. Either dryness at the root or an ex- cess of water will cause the coleus tO' shed leaves at this season of the year. The temperature mentioned should be sufliciently high to keep them in good shape. It hardly pays to carry old plants along in the size of pots, named. Better get in a good batch of cuttings and let the old stock break away with another crop, which in turn can be taken off, after which the old plants are as well discarded, as you can get plenty of tops from the young; plants to work up the needed stock. ^__ C: W. BOOMING BAY TREES. Under separate cover, same mail to- day, we are sending our booklet, "Just Bays," which goes to about 3,000 of our customers. Our business in bay trees is increasing annually in rapid strides. They are being used more and more for formal gardens, roof gardensi; and for decoration around florists' and nurserymen's offices. We of course get this trade annually through wholesale houses and our object in sending this booklet is to induce these wholesale houses to push the sale of bay trees more through their salesmen, travelers and catalogues. We suggest that you note the receipt of this booklet in your reading columns, as our trade with wholesale houses stimulates advertising in your columns by them. McHutchison & Co.
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A Dinner Table Centerpiece of Pink Roses and White Lilac.

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