File:Florists' review (microform) (16061558083).jpg

Title: Florists' review (microform)
Identifier: 5205536_26_1 (find matches)
Year: [1] (s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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.11 NE 9, 191.P, The Weekly Florists' Review* V'y?.'.'<^.'<^.'<^.'<^.'<^.<<^.<<^/-aV»)'^^f»^feV»^'^.-»)'4^.-»)feir»)^^^^ THE RETAIL FLORIST .t'f^.'^^.^^<^.^^^.^'r^J^'^.^'r^:.'^'r^^0-'r^/'i^r9^y.-^'<r^.'^'i^^^'i^
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THE WEDDING BOUQUETS. They Mean More Than Money. .I line is the weddino- iiioiitli. While it ■ iigs the retail florist one of the -iest and most jirofitable (periods of ■ ■ year, it also makes its greatest tax on his artistic abilities. There is no ■ ik of tiie retail florist subject to such irp criticism as the bouquets he :ikes for his weddings, and tlie deco- i'ions for these occasions. Whatever -e may be forgiven, the bride will not ' Tlook shortcomings in her wedding 1 uers. The larger the wedding, the • "TO critical the inspection the florist's \.iik must undergo. Slovenly work at • H h ;i time will defeat all hope of I \eloping a high-class trade; but, on '■ other hand, really good work for ■ ■ weddings will prove one of the i-iesi of stepping stones to high-class iii'oiujge—tliere is no surer means for -t;il)lishing a reputation for first-class '-rk. Some Good Examples. In this issue of The Review there are number of illustrations of wedding iiqucts. These are all the work of I Irving Gresham, of the C. A. Dahl ■ , Atlanta, Ga. Two of the bouquets ' made by combining orchids with ^ of the valley. In one case highly- i>red cattleyas are used with lily of valley about them and knotted in '• shower. The bouquet is edged with ' iileyensc. This bouciuet sometimes is ried by the maid of honor, while the de carries the combination of white ■liids and valley shown in the other iistration. Another of the illustrations >ws the conventional type of bouquet, ide entirely of lily of the valley, with shower. As in the orchid liouquet, ■' edging is with Farlcyense fern. ' )ne of the illustrations shows a idesmaid's bouquet that IMr. Gresham 'Is his rainbow bouquet and which is I'ular for the so-called rainbow wed- 'g. The one illustrated was made 111 a center of violets, bordered with of the valley, but the lioiujuet also etfectively made with the center ler of yellow, pink or red rosebuds. also may be made with sweet peas toad of valley. "^tiJl another of the illustrations >ws a bride's bouquet made of white ■'^s, a little Sprengeri and I'arleyense I), tied with a heavy, wide, white rib- n. This style of bouquet also is 'quently used for bridesmaids, pink, 'low or occasionally red roses being I'Stituted for the white. Carnation ■iiquets are made up and used exactly in the case of the rose bouquet, the ■cial considerations for each wedding termining the number of flowers to be ■d and the size of the bouquet. These are examples of the better class I wedding bouquets and are deserving careful study at the hands of any- 'C who wishes to improve his wedding work. So good were these bouquets (considered that some of them recently w(M'e illustrated in the Ladies' floiuo .buirnal, where they came cons(iicuoiisly to the attention of a good many giils \vlio will ))e brides this month. ART IN MASSIVE DESIGNING. Some Necessary Definitions. Ill older io he exact ;iiiil u M'li'rstand e;ic;i oiliei', let us define the words in our title. i'.et'ore tiikiiiy -oiiie other iiiitliority I'or ;i deliiiition (N't that au tliorit\' lie the liighest e\cri, one's own definition often crystalli/e~ I lie'thought and helps lo gras(> the authoritative ilednition. and so, bet'ori' roiisulting Webster, we inji^ht torinii lal o a simple (lelinitioii of our own. -"ini'i li iiig like this: Art is the creation 'jr I'xerution of a uieutal coiu'Cptioii. Taking the term as ir ap(ilies in vjirious liiu's, in a literary way, in a musical way, or in painting', as well as

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