File:Electric railway journal (1911) (14779710323).jpg

Identifier: electricrailway381911newy (find matches)
Title: Electric railway journal
Year: 1908 (1900s)
Authors:
Subjects: Electric railroads
Publisher: (New York) McGraw Hill Pub. Co
Contributing Library: Smithsonian Libraries
Digitizing Sponsor: Smithsonian Libraries

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c Service Railway in New Jersey. A large appro-priation for this campaign was secured from the directorsof the company, and while it is difficult to trace direct re-sults from it the traffic at all stations showed good increasesthroughout the year. The newspaper advertising consistedfor the most part of single-column advertisements 6 in.deep, calling attention to the speed, comfort and reliabilityof the tunnel train service. Frequent changes of copy weremade. These cards were run in German and Jewish papersas well as in those printed in English. For about ten days prior to the opening of the Thirty-third Street station quarter-page announcements were in-serted in most of the morning and evening papers publishedin New York City. These advertisements attracted muchfavorable comment on account of their good typographicalappearance. In the center of each was a large black-and-white drawing of a tunnel train standing at the platformof the new station, and particular attention was called to
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Hudson Tunnel Traffic—Portal of Tunnels on Pennsylvania Railroad Right-of-Way in Jersey City than on the streets, but because many business men takeweek-end holidays during hot weather and because thevacation season reduces the number of persons travelingevery day between their homes and offices. TRAFFIC PROMOTION The steady and gratifying increase in traffic on all partsof the system is attributable to the energetic campaign ofpublicity and promotion which has been carried on sincethe first tubes were opened and to the policy of giving thepatrons of the road good service in the form of frequenttrains with plenty of seats, operated on an exact schedule,as reliable if not more so than the schedules of the connect-ing steam railroads. The company has a traffic department in charge of OliverT. Boyd, general passenger agent, from which all trafficpromotion work emanates. The general passenger agentprepares and issues all folders, timetables, maps and similarprinted matter as well as dai

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