File:Bell telephone magazine (1922) (14570008498).jpg

Identifier: belltelephonemag19amerrich (find matches)
Title: Bell telephone magazine
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company American Telephone and Telegraph Company. Information Dept
Subjects: Telephone
Publisher: (New York, American Telephone and Telegraph Co., etc.)
Contributing Library: Prelinger Library
Digitizing Sponsor: Internet Archive

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ces, rather than to the precise rules givenin the practices, brings about suchevidences of a desire to render apleasing and personal service as thefollowing: All telephone dealings with customersare carried on in a friendly andnatural manner, as if conversingface to face. Suggested phrases are merely exam-ples of a good way to express athought concisely, and not rigidexpressions to be memorized andrepeated precisely. The attitude isdirect and informal rather than im-personal and formally precise. Forexample, Im sorry is more nat-ural than I am sorry and Doyou know the number? is morepersonal than What is the num-ber, please. The words used are those which read-ily occur as the natural expressionof thoughts in the interchange ofideas with the customer. Thechoice of words and manner areadapted to the individual customerand to the condition arising. Forexample, different words and man-ner of speaking are used in dealingwith children than with adults. The 92 Bell Telephone Quarterly APRIL
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I helpprovide yourtelephone service ^ly job of splicing cable is importainecessary to your iclephorcrvice. In ihc telephone business, there ainan> different ;obs but all of us have th ervicc wiU be last, dependable lo« m ct^Your Telephone Cab)e Sphc Telling Our Customers Some of the Associated Bell Companies haveused the theme of Pleasing Service as part oftheir regular newspaper advertising programs wording of a statement is alteredwhen repeating something that wasnot understood the first time it wasspoken. The use of routine or inappropriatephrases which do not quite apply isavoided: for example, the thought-less use of Thank you to ac-knowledge a request such as Willyou see if the line is still busy? The natural tone and pitch character-istics of the voice are retained.Unnatural voice habits are avoided,such as mechanical voice tone, ex-treme rising inflection, exaggerat-edly sweet tone, precise diction, andother voice mannerisms which may be distracting or displeasing to thecu

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