File:Bell telephone magazine (1922) (14569185399).jpg

Identifier: belltelephonemag00vol2930amerrich (find matches)
Title: Bell telephone magazine
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company American Telephone and Telegraph Company. Information Dept
Subjects: Telephone
Publisher: (New York, American Telephone and Telegraph Co., etc.)
Contributing Library: Prelinger Library
Digitizing Sponsor: Internet Archive

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mark, brandname, and a brief salesor service message. Un-der it are listed the au-thorized local dealers.Many Trade MarkService customers referthe public to the Yel-low Pages for their lo- cal dealers in newspaper and maga-zine ads, and during radio and tele-vision programs. It is obvious that to be fully help-ful to a business firm, the YellowPage representative must have sev-eral special qualifications. He mustbe thoroughly familiar with his ownproduct—its usage, its circulation,the markets covered, and the classi-fied headings available. He musthave the ability to write interestingand informative copy; also to designattractive and well-balanced layouts.Lastly, he must have a good generalknowledge of the operation of thefirm he is interviewing and currentmarketing procedures in the industryin question. That business establishments getresults from their Yellow Page rep-resentation is evidenced by statistics.Usage survey figures show that bet-ter than 9 out of 10 people find Ji^rui
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One of3 J 2 million interviews. Discussions such as these have developed the multitude of ideas which have made the Yellow Pages a powerful business builder 272 Bell Telephone Magazine WINTER the Yellow Pages useful as a buyingguide. Over half of the Bell Sys-tems business customers are supple-menting their classified listings withadvertising. The number is steadilyincreasing, and many are advertisersof long standing. They represent awide variety of retail, wholesale,service, industrial, and manufactur-ing establishments. Many smallerbusiness concerns tell us they use noother form of advertising. Directory Paper and Printing Imagine a belt of paper 50 feetwide and 25,000 miles long extend-ing completely around the world atthe equator! So ran a newspaperheadline about 10 years ago describ-ing the amount of paper required in

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