File:Architect and engineer (1947) (14785504233).jpg

Identifier: architectenginee16847sanf (find matches)
Title: Architect and engineer
Year: 1905 (1900s)
Authors:
Subjects: Architecture Architecture Architecture Building
Publisher: San Francisco : Architect and Engineer, Inc
Contributing Library: San Francisco Public Library
Digitizing Sponsor: San Francisco Public Library

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publisher of architectural books.He said: Your Far West is architecturally unfairto the rest of the United States. The West—parti-cularly California—is developing a tremendousamount of talent, essentially modern, all benefit-ing by its exposure to great natural beauty, cli-matic moderation, abetted by an ambitious, fear-less population. The publisher cited the San Francisco skylinebacked up by its two majestic bridges and themassive redwood forests and tumbling snow-fedstreams as representing the ultimate in beauty.His comment of the West being unfair to therest of the United States, says Elizabeth Banning,is justification for her contention that color is thepredominant factor in contemporary architecture. FORD MOTOR COMPANYLos Angeles Horry T. Miller. A.I.A.Architect Studying the Red Carrara glass,warm gray and white sash andeyebrow, colors of the newLincoln-Mercury assembly plant,are Fred Sach, Ford Motor Com-pany; Elizabeth Banning, ColorConsultant; and Wm. P. Neil, En-gineer.
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14 ARCHITECT AND ENGINEER . . . CDLDR LDIVSLLT/VIVT She further believes that western architects willcontinue to lead the way to this new era of beautyextracted through color. Strangely enough, hard-headed business-mind-ed industrialists today are exhibiting the liveliestinterest in the use of color in warehouses, factoriesand stores. After several studies of color and itseffect on the employee, they have foiond that colorhas a great importance upon fatigue, cheerfulness,absenteeism, and more important to him, uponincreased production and decreased accidents. The work of the color consultant goes hand inhand with the work of the architect. One comple-ments the other. To extract the best effect fromdesign and lend impact to the completed project,the color consultant works with the architect fromthe inception of the plan to its completion. A ColorPlan includes the specification of the color for the exterior of the building whether it be paint, tile,concrete, modem glass, or any other st

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