File:Architect and engineer (1920) (14596592699).jpg

Identifier: architectenginee6220sanf (find matches)
Title: Architect and engineer
Year: 1905 (1900s)
Authors:
Subjects: Architecture Architecture Architecture Building
Publisher: San Francisco : Architect and Engineer, Inc
Contributing Library: San Francisco Public Library
Digitizing Sponsor: San Francisco Public Library

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ot quite yet entered upon their intensive cam-paign; which leaves us an opportunity to give them the benefit of thedoubt and consider them still technically reputable. For such weak-kneedliberality I shall probably be considered hopelessly old-fashioned. We 48 THE ARCHITECT AND ENGINEER know what an aggressive Department of Justice would do. It wouldignore as irrelevant the fact that the defendants may have as yet com-mitted no overt act, and convict on intent. In case of doubt an intent tocommit crime can be supplied on the ground that they would have had oneif only given the time; although in the present instance I would not evenneed to provide the intent. I have the defendants open confession, freelygiven and without reservations. Yet the evidence is withheld temporarilyin the interests of that point I wished to make, and for the purpose ofwhich one must assume the defendants to be technically innocent. And thepoint is this : We have grown accustomed to advertising by certain ques-
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PHYSICIAXS BUILDING, SACRAMENTO, CALIFORNIA. Woollett & Lamb, Architects. tionable practitioners, and we let them go their ways (realizing, I suppose,that they will do so in any case) ; but when qualified architects advertise weregister surprise, if not pain. Is such discrimination justified? Admittingthe effectiveness of advertising in arousing a public demand for goods, whyshould we condone the stimulatoin of such a demand for admittedly in-ferior work, and deplore it in the case of admittedly capable work? Is itnot of vital importance to the development of a sound public attitudetoward architecture that work such as that of Messrs. V/oollett & Lambshould prosper and increase at the expense of frankly ill-designed andunstudied building? Why should the shvster be allowed a demonstrableadvantage denied to the reputable practitioner? THE ARCHITECT AND ENGINEER 49 Alloived, did I say, and denied? One finds himself employing the wordsquite naturally and unconsciously. And yet who

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