File:Allen's 1963 book of berries (1963) (17950923575).jpg

Title: Allen's 1963 book of berries
Identifier: allens1963bookof19alle (find matches)
Year: 1963 (1960s)
Authors: Allen Co. (Salisbury, Md. ); Henry G. Gilbert Nursery and Seed Trade Catalog Collection
Subjects: Nurseries (Horticulture) Maryland Salisbury Catalogs; Nursery stock Maryland Salisbury Catalogs; Strawberries Maryland Salisbury Catalogs
Publisher: Salisbury, Md. : W. F. Allen Co.
Contributing Library: U.S. Department of Agriculture, National Agricultural Library
Digitizing Sponsor: U.S. Department of Agriculture, National Agricultural Library

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Berries like these Always Pay GROW STRAWBERRIES FOR PROFIT Year after year market reports indicate that strawberries are still the best of all money crops. The price of strawberries is dependent on quality. On a typical day in the 1961 berry season in Michigan, good quality berries sold for $6.50 per 12 quart flat and poor quality berries sold for $3.96, making a difference of $2.54. What is quality? Quality is a combination of size, shape, maturity and freshness adding up to appearance to the man buying them. Good berries will yield a profit and will pay for the extra care needed in producing them. Here are some of the reasons why strawberries consistently can be grown for profit: 1. Strawberries have a universal appeal. Practically everyone is a potential customer and they can be so attractive when presented for sale either at retail or wholesale. 2. They can be grown anywhere; fine varieties suitable for every state are available. 3. Strawberries bear quicker after setting and bear earlier in the season than any other fruit. 4. Strawberries excel as a family business or large commercial venture. The work is mostly light, suitable for old people, young people, and for women who like to work out of doors. 5. If good land is used, a high income per acre can be expected. This is especially help- ful where good land is limited. 6. Very little machinery is required—none of the highly expensive type. 7. If you have irrigation it will pay doubly for strawberries in producing larger, better crops and also in protecting the blossoms from frost or freezing in the spring. 8. A fairly wide variety of markets is avail- able—roadside markets, processing plants, local hotels and restaurants, shipment to wholesale outlets, and in recent years "Pick Your Own" projects. CAUTIONS: (a) Don't attempt to grow too many. One-half acre well cared for could mean more profit than several acres neglected. (b) Plan to do all the things necessary to grow good berries. Experience demonstrates that good berries practically always sell at profitable prices—inferior berries only when chance makes a short supply. "PICK YOUR OWN" "Pick Your Own" marketing operations continue to grow each year. This is a natural for a good grower close to a metropolitan area. Fields vary from less than an acre to 20 or 30 acres with the owner and grower having the crop picked by his customers. Packages are usually supplied by the grower. His harvesting operation consists of supervising his customer-pickers and collecting the money for the fruit. The city dweller getting his supply of strawberries this way is able to get at fair prices completely fresh strawberries for his own use with an outing that mixes work and fun. "Pick Your Own" provides a sure market for the crop. A small ad in the newspaper, a spot announcement on a radio station or other available publicity, will bring customers for the first time. If the berries^are good, they will be back.

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