File:Allen's 1961 book of berries (1961) (17924496836).jpg

Title: Allen's 1961 book of berries
Identifier: allens1961bookof19alle (find matches)
Year: 1961 (1960s)
Authors: Allen Co. (Salisbury, Md. ); Henry G. Gilbert Nursery and Seed Trade Catalog Collection
Subjects: Nurseries (Horticulture) Maryland Salisbury Catalogs; Nursery stock Maryland Salisbury Catalogs; Strawberries Maryland Salisbury Catalogs
Publisher: Salisbury, Md. : W. F. Allen Co.
Contributing Library: U.S. Department of Agriculture, National Agricultural Library
Digitizing Sponsor: U.S. Department of Agriculture, National Agricultural Library

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Berries like these always pay GROWING STRAWBERRIES FOR PROFIT For many years strawberries have been one of the best of all money crops. Read below, paragraphs 1 to 8, s6me of the basic reasons why this is true. First, however, we want you to cons,ider 35^ per quart. This is not a high price nor an average price but the average difference in price of the best and the poorest berries on the New York market in 1960—an average of nine days taken at random during the latter part of the season. It shows again what we repeat each year, good berries will yield a profit and will pay for the extra care needed in producing them. Another favorable factor for the next year or two: For several years prices have been lower than average in producing areas dependent on a processing berry market. This has been largely due to the tremendous volume of California berries. Information seems quite reliable that the California crop will be substantially less for the next few years which should give midwestern and eastern growers a better market for their processing berries. Here are eight additional reasons why strawberries retain their value as a money crop, especially for the small acreage land owner. 1. Strawberries have a universal appeal. Prac- tically everyone is a potential customer and they can be so attractive when presented for sale either at retail or wholesale. 2. They can be grown anywhere; fine varieties suitable for every state are available. 3. Strawberries bear quicker after setting and bear earlier in the season -than any other fruit crop. 4. Strawberries excel as a family business or large commercial venture. The work is mostly light, suitable for old people, young people and for women who like to work out of doors. 5. If good land is used a high income per acre can be expected. This is especially helpful where good land is limited. 6. Very little machinery is required—none of the highly expensive type. 7. If you have irrigation it will pay doubly for strawberries (a) in producing larger, better crops and (b) in protecting the blossoms from frost or freezing in spring. 8. A fairly wide variety of markets is available —roadside markets, processing plants, local hotels and restaurants, shipment to wholesale outlets and in recent years "Pick Your Own" projects. CAUTIONS: (a) Don't attempt to grow too many. One-half acre well cared for could mean more profit than several acres neglected. (b) Plan to do all the things necessary to grow good berries. Experience demonstrates that good berries practically always sell at profitable prices; inferior berries only when chance makes a short supply. ONE-FOURTH ACRE $700 Marion Co. Mo., July 14, 1960. "For an early berry I like Earlidawn and I will plant it again. We had berries before anyone around here. 1 liked your plants better than any I have ever bought and I have been growing berries for fourteen years. We had about one-fourth acre and cleared almost $700.00" A. T. SHIEMYER. "PICK YOUR OWN" ("U Pick 'Em") The growth of this type of marketing operation is amazing; fields of from less than an acre to twenty or thirty acres with the owner and grower having the crop picked by his customers. Usually packages are provided by the grower. The balance of the harvesting operation for him consists only of supervis- ing hif. customer-pickers and collecting the money for the fruit. For the average city dweller getting his supply of strawberries this way provides an outing which mixes work and fun and which enables him to get comipleteiy fresh strawberries at fair prices for his own use. "Pick Your Own" provides the harvest help for the grower's biggest job and a sure market for his crop. It is working in hundreds of cases. o

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