File:A history of advertising from the earliest times - illustrated by anecdotes, curious specimens and biographical notes (1874) (14803690163).jpg

Identifier: historyofadverti00samp (find matches)
Title: A history of advertising from the earliest times : illustrated by anecdotes, curious specimens and biographical notes
Year: 1874 (1870s)
Authors: Sampson, Henry, 1841-1891
Subjects: Advertising
Publisher: London : Chatto and Windus
Contributing Library: Harold B. Lee Library
Digitizing Sponsor: Brigham Young University

View Book Page: Book Viewer
About This Book: Catalog Entry
View All Images: All Images From Book
Click here to view book online to see this illustration in context in a browseable online version of this book.

Text Appearing Before Image:
= <$
Text Appearing After Image:
Oi -^ *s ^ I 5S V o ^Ci ** .j:* STREET AND GENERAL ADVERTISING. 23 punning on the name, so common on signboards, findsits precedent on these stones. The grave of Dracontiuswas embellished with a dragon, that of Onager with a wildass, and that of Umbricius with a shady tree. Leos gravereceived a lion; Doleus, father and son, two casks; Her-bacia, two baskets of herbs; and Porcula, a pig. It re-quires, therefore, but the least possible imagination to seethat all these symbols and advertisements were by nomeans confined to the use of the dead, but were exten-sively used in the interests of the living. Street advertising, in its most original form among us,was therefore without doubt derived from the Romans;and this system gradually grew, until, in the Middle Ages,there was hardly a house of business without its distinctivesign or advertisement; which was the more necessary, as inthose days numbers to houses were unknown. * In theMiddle Ages the houses of the nobility, both in town andcou

Note About Images