File:1950s Co-operative Wholesale Society (CWS) Wheatsheaf logo (12541910303).jpg

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Description The wheatsheaf, with the motto ‘labor and wait’, was the first registered trademark of the CWS. The wheatsheaf is a powerful Co-operative symbol, evoking messages of unity in strength as one stalk of wheat can be easily broken but a whole sheaf has great strength. The American spelling of ‘labor’ is not a typo – it was intended as a statement of support for the anti-slavery North in the US Civil War. When CWS was founded in 1863, the American Civil War was in progress, and several early CWS founders were active anti-slavery campaigners. Although the ‘cotton famine’ produced by the blockade of Southern ports caused problems for Manchester’s cotton industry, Britain backed the anti-slavery North and the CWS trade mark showed its founders’ support.
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Source 1950s Wheatsheaf logo
Author The Co-op Group

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This file is licensed under the Creative Commons Attribution 2.0 Generic license.
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This image was originally posted to Flickr by The Co-op Group at https://flickr.com/photos/39796699@N02/12541910303. It was reviewed on 25 May 2021 by FlickreviewR 2 and was confirmed to be licensed under the terms of the cc-by-2.0.

25 May 2021

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current17:33, 25 May 2021Thumbnail for version as of 17:33, 25 May 2021948 × 852 (312 KB)LittleDwangs (talk | contribs)Transferred from Flickr via #flickr2commons

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