File:1929 Oakland Sedan - Flickr - Crown Star Images.jpg
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Horseless Carriage Club of America (HCCA) 52nd Annual HCCA Midwest Reginal Tour Willmar, Minnesota June 18-21, 2018 I caught a glimpse of some rare and beautiful cars when the Midwest Chapter of the HCCA based its tours in Willmar for a few days. Unfortunately, I had to work and could not follow them around and get more pictures. I did have some fun and friendly conversations with some participants while they were getting gas though. Click here for more car pictures by make Click here for Car Event pictures by year. Or here for my Car Crazy Tumblr site. Or on Twitter @DVS1mn. Oakland the GM Marque that succumbed to its companion Marque Pontiac. As General Motors entered the 1920s, the product ladder started with the price-leading Chevrolet marque, and then progressed upward in price, power and luxury to Oakland, Oldsmobile, Buick and ultimately Cadillac. By the mid-1920s, a sizable price gap existed between Chevrolet and Oakland, as well as a wide gap between Oldsmobile and Buick. There was also a product gap between Buick and Cadillac. General Motors pioneered the idea that consumers would aspire to buy up an automotive product ladder if a company met certain price points-called the Companion Make Program. To address this, General Motors authorized the introduction of four brands priced and designed to fill the gaps. Cadillac would introduce the LaSalle to fill the gap between Cadillac and Buick. Buick would introduce the Marquette to handle the upper end of the gap between Buick and Oldsmobile. Oldsmobile would introduce the Viking, which took care of the lower end of the same gap. Oakland's part in this plan was the 1926 Pontiac, a shorter wheelbase "light six" priced to sell at a 4 cylinder car's price point, but still above Chevrolet. Pontiac was the first of the companion marques introduced, and in its first year sold 49,875 units. By 1929, GM sold 163,000 more Pontiacs than Oaklands. The discontinuation of Oakland was announced with the onset of the Great Depression 1931. Pontiac was the only companion make to survive beyond 1940, or to survive its "parent" make. |
| Date | Taken on 20 June 2018, 19:48 |
| Source | 1929 Oakland Sedan |
| Author | Greg Gjerdingen from Willmar, USA |
| Camera location |  | View this and other nearby images on: OpenStreetMap |  |
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This image was originally posted to Flickr by Crown Star Images at https://flickr.com/photos/52900873@N07/42941375542. It was reviewed on 13 August 2020 by FlickreviewR 2 and was confirmed to be licensed under the terms of the cc-by-2.0. |
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| Date/Time | Thumbnail | Dimensions | User | Comment | |
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| current | 02:23, 13 August 2020 | | 6,000 × 3,376 (4.97 MB) | Red panda bot (talk | contribs) | In Flickr Explore: 2018-06-25 |
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