File:'Iamsterdam' op de Zeedijk nog compleet (4386834757).jpg

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De letters A en M uit het logo I AMsterdam zijn verdwenen van het Amsterdamse Museumplein. De directeur van Amsterdam Partners, Charles van Renesse, bevestigde dit dinsdag 23 februari 2010.

Amsterdam Partners is de initiatiefnemer van de plaatsing van de 2 meter hoge letters. Veel toeristen in Amsterdam laten zich fotograferen bij het 24 meter lange logo.”

Gefeliciteerd dan maar. Als zelfs het ANP er intrapt, is je viral marketing campagne goed gelukt. De eigenaar van de metershoge, 200 kilo zware, met stalen balken verankerde letters begreep er zogenaamd niets van. Hoe konden de dieven zoiets zwaars in hemelsnaam ongezien meenemen? Wat het persbericht niet vermeldde, is dat de twee letters waren vervangen door een reusachtige origami-vogel. Gamesites begrepen dan ook meteen wat er aan de hand was: de Origami Killer heeft toegeslagen in Nederland. En dat precies in de week dat het PlayStation 3-spel Heavy Rain uitkomt in Europa. Mooie stunt. Landelijke publiciteit bereikt, al vraag ik me altijd af of zulke acties ook echt helpen om meer spellen te verkopen.

Bron: Gamesblog.nl
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Source 'Iamsterdam' op de Zeedijk nog compleet – View archived version on archive.org or archive.today
Author FaceMePLS from The Hague, The Netherlands
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English: This Flickr account previously carried a cc-by-2.0 license on this work, check the archived link for verification
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Flickr Tags: Amsterdam Nederland The Netherlands Nikon D300 Straatfotografie Street Photography City Marketingplan Motto Het concept is ontwikkeld door KesselsKramer en is inmiddels als merk gedeponeerd.
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This file is licensed under the Creative Commons Attribution 2.0 Generic license.
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This image was originally posted to Flickr by FaceMePLS at https://flickr.com/photos/38891071@N00/4386834757 (archive). It was reviewed on 20 July 2015 by 1Veertje and was confirmed to be licensed under the terms of the cc-by-sa-2.0.

20 July 2015

When this file was uploaded to Wikimedia Commons, it was available from Flickr under the stated license. The Flickr user has since stopped distributing the file under this license. As Creative Commons licenses cannot be revoked in this manner, the file is still free to use under the terms of the license specified. See the Creative Commons FAQ on revoking licensing.

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current04:59, 19 May 2022Thumbnail for version as of 04:59, 19 May 20221,024 × 680 (240 KB)1VeertjeBot (talk | contribs)FaceMePLS upload

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